Hunhee Cho and Eunwoo Jung will present How GenZ’ers in Korea Sparked a New Era of 10 Million Baseball Fans

Join us on September 4, 2025 at 8 pm EST for SABR’s Asian Baseball Research Committee Monthly Zoom Presentation.

Baseball is hot in Korea!
With nearly 11 million fans annually, the Korea Baseball Organization (KBO) is surging in popularity, especially among Gen Z Koreans. This post-pandemic boom has sparked new attention from researchers and industry watchers alike.

In this virtual presentation, Hunhee Cho and Eunwoo Jung will share findings from their quantitative and qualitative studies examining this cultural and sporting shift. Their research offers fresh insights that may also hold relevance for Major League Baseball (MLB) and Nippon Professional Baseball (NPB).

A live Q&A will follow the presentation. We invite your questions and reflections.

To participate you must pre-register.

Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/aMG-DoSQQF2cLP4etHZF-A 

After registering, you will receive a confirmation email containing information about joining the meeting.